The facts

McKenna noted that education measures are often of short duration. Interventions of short duration may have little opportunity to compete with more enduring pressures on an individual.

Continuing education

There are a number of facets of duration, such as the length of sessions, number of sessions and spacing between sessions, but perhaps most crucial is whether YDIs are ‘stand-alone’ or whether attempt is made to integrate an intervention into a continuous programme of Road Safety Education, by building on previous input and preparing for subsequent interventions. YDIs should occur in context, not as ‘one-offs’ but as part of a longer term, co-ordinated, integrated, life-long, whole-of-community approach (Williams, 2006)

They should, for example, build on Education and training for younger children and pre-drivers such as the award-winning Road Safety Scotland’s Crash Magnets for pre-drivers.

Road Safety Scotland’s Crash Magnets resource and website for senior pupils encourages responsible attitudes to driving before they get behind the wheel. A DVD covers: driver distraction, speed, the cruise culture and drink and drug driving. It examines the role of the accident and emergency services and the harrowing aftermath of a serious accident. Young people from across Scotland express opinions and talk about their experiences. This encourages students to feel confident about talking out in class.

A qualitative review of the initiative found that Crash Magnets: lowered intentions to speed in the future; lowered the acceptability of not wearing a seat-belt, speeding and drink-driving; and improved attitudes towards driving violations in general. The review did not look at impacts on collision rates.


Young driver risk factors: successful and unsuccessful approaches for dealing with them and an agenda for the future. Williams, AF. (2006) Injury Prevention. 2006; 12 (supplement 1):i4 – i8