Step 1: Know the stakeholder

Young people, young drivers, their friends and family are the key stakeholders in road safety. Getting commitment from stakeholders in road safety is not difficult. Everyone knows someone, who knows someone who has had a close shave, or worse, in a car.

Know the stakeholder

The road traffic accident is a scenario that is frequently played out in the media and that people dread coming close to them. Young driver road safety education can play on stakeholder’s fears and this is not the most effective way of educating. Engaging stakeholders constructively and empowering them with the idea that road safety education can make a difference is key.

Involving Parents

Parents and young people themselves are the primary stakeholders for Young Driver Interventions and road safety education aimed at young people. Ensuring that parents are engaged allows them to follow up on your session and continue to underline messages with their children and encourage safe driving behaviour. Engage with parents by speaking to parent associations or consider using social media by contacting Facebook pages or Twitter accounts for your local police force, school, college or parent associations.

The wider community

Stakeholders such as employers and businesses within a community rely on people being safe and responsible drivers. They want a fit, healthy and happy workforce. It is important that a young person can achieve beyond school, and find employment. Resisting the trend to make negative comments about young drivers and stressing the positive way that the wider community can help to engender an ethos of responsible driving is a way of supporting the young to become good drivers and to go on to influence the driving of their friends.

Emergency Services

Stakeholders such as the emergency services attend road accidents. In the course of their duties and bear witness to the consequent trauma. Road accidents can leave lasting memories. Breaking bad news to families is often the duty of police or hospital staff. This is all in the course of duty. Feeling the desire to talk about such things is an understandable human need but should be tempered in the context of road safety education with constructive ways of encouraging good driving behaviour.

Road Engineers

Relatively little of the road system is constructed to the standards that engineers have developed over the past 50 years or so. However, since 1974, local authorities have had a duty to study road accidents and to take appropriate measures in the light of their studies. Their Engineers analyse the data collected by police officers and, where possible, recommend remedial measures. These may range from the provision of suitable guidance through to major re-construction. Engineers are largely untapped as a source for education.

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