Who are you speaking to?

The presence of different groups in your audience will have consequences for your objectives, and for evaluation of the success of your Intervention.

Amongst older students receiving road safety education (RSE) it is important to distinguish between those not yet old enough to drive on the public roads but who intend to do so when of age (pre- drivers), those currently under instruction with provisional driving licences (learners), those already qualified and with some experience of solo driving (drivers), and the small but finite group intending to postpone learning to drive.

Young people are not a homogeneous group and there will be differences between one audience of young people and another.

Factors you should consider are:

The size & composition of the group

Young people will act differently within a small group, a large group, a group of only male or female, a group which includes older people or authority figures. Make sure you understand all these aspects of the group you will be speaking to before you arrive for your training session.

The Culture of the Group

You should also take into account the culture of the group, including the area they live in. In one group risk and danger may be considered “cool”. In another security and safety are more highly valued. Understanding these cultural aspects of your audience will help greatly in deciding the kind
of session you should develop including the tone, levels of interactivity and how you choose to ensure different learning styles are catered for.

Planning in advance for the group you will be training sets you up for success and will ensure an effective training session for your learners.

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